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Cobrello

AI creative and performance marketing, all on one sheet

Ads that stick. Numbers that own up.

Cobrello cooks up your ads, runs them on all the big channels, then counts what truly came back, all the way to the SKAN postback and the MMP report. The same crew stays with you from first hook to final report. Made for apps, games and ecommerce brands growing faster than their to-do lists.

Tell us about your account Peek at the formats
ads per batch
20–80
per finished ad
from €363
channels, same crew
7

Creative formats

Six shapes an ad can take

A batch can mix any of these. They’re sketches for show, so no real campaign was harmed in the making of this sheet.

Cobrello format sheetPeel, test, repeat
Wait for it and then this happened
Vertical video 9:16Full screen, made for thumbs.

Three ratios, one rule. Each batch covers 9:16, 4:5 and 1:1, and every ad gets 100% human finishing before it leaves us.

okay, hear me out REC
UGC 4:5A real person, a real phone, a slightly messy kitchen.
Motion 1:1Shapes and type do the talking. No camera needed.
One big promise New Get yours
Static 4:5One image, one line, nowhere to hide.
Swipe
Carousel 1:1A few cards, one story worth swiping for.
what if the moon sold socks? finished by a person
AI concept 9:16Ideas too odd or too pricey to shoot.

AI Creative Factory

Brief goes in. A full sheet of ads comes out.

Shooting ads one at a time is lovely until you need fifty of them. So we built a production line of our own: strategy from people, video from AI, finishing from people again. You get enough ads to really test, and they land straight in your campaigns.

Formats
3 ratios9:16, 4:5 and 1:1, so each placement is covered
Finishing
100%human finishing: a person does the edit, the subtitles and the colour grade
Batch size
20 to 80finished ads, ready to launch
Price
from €363for each finished video ad

Made by AI, fussed over by people

A strategist has the idea and AI does the generating. Then a person takes over for the cut, the subtitles and the colour, and nothing ships until they’re happy.

  1. The idea

    We dream up the concept and pick a creative direction.

  2. The brief

    We match hooks, scripts and formats to each channel and audience.

  3. AI production

    AI generates, then actual humans edit and QA.

  4. Post

    Music, subtitles, colour. All the fiddly little bits.

  5. Launch-ready

    Sized and spec’d to go straight onto Meta, YouTube, TikTok and friends.

Plan your batch

Drag the mango. Watch the sheet fill up.

40 ads
× 3 ratios (9:16, 4:5, 1:1)
from €14,520

Indicative. Worked out at €363 per finished ad. We’ll firm it up once we’ve read your brief.

Add 40 ads to my message

Playbooks

Four places to start, each with one number in charge

Whatever you sell, a single number says whether spending more is a good idea. So that’s the number we keep our eyes on.

Number in chargeD30 ROAS

Dating and subscription apps

We buy on Meta, Apple Ads and Moloco. Subscriptions take their time to pay back, so we judge them at day 30.

Talk subscriptions with us
Number in chargeROAS

Ecommerce

We buy on Meta, Shopping and TikTok. A sale is a sale, so plain ROAS does the job nicely.

Talk ecommerce with us
Number in chargeD7 ROAS

Mobile games

AI creative batches plus UA. Games show their hand early, so day 7 gets the hard look.

Talk games with us
Number in chargeYour call

SaaS and web apps

We buy on search and paid social. Sales cycles differ a lot here, so we settle on the number with you before any budget moves.

Talk SaaS with us

The work

Three jobs, and nobody to blame but us

For CMOs and founders tired of chasing three separate suppliers. Creative, buying and measurement all sit with one set of people, and they all answer to you.

Buying the media, finding the users

Planning, account builds, bidding and budgets are all on us. Reports come from your MMP data, never from a flattering screenshot.

  • GoogleSearch, YouTube and app campaigns
  • MetaPaid social and app installs
  • TikTokCreative that belongs in the feed
  • Apple AdsProduct pages, the Today tab and search
  • SnapchatTall, full-bleed video
  • MolocoProgrammatic muscle for app growth
  • ChatGPT AdsIn front of people mid-research
See how a round of buying works

Making the ads

20 to 80 video ads in every batch, finished and ready, from €363 apiece. They go directly from our editors to the people buying your media.

Visit the factory

Tracking, attribution and lift

A campaign steers only as well as its numbers do. So your AppsFlyer or Adjust setup gets built and audited, SKAN conversion values get mapped on iOS, and when attribution can’t settle a question, an incrementality test can.

SKAN
Mapping conversion values, minding postback windows, working out null values
MMP
Setting up AppsFlyer or Adjust, QA on the SDK and events, dedupe rules
Lift
Holding out a geo and testing incrementality, for when attribution runs dry
Follow one install

One install’s trip from tap to decision

  1. Signal

    Snapchat, Apple Ads, TikTok, Google or Meta reports the install.

  2. MMP

    AppsFlyer or Adjust checks it and dedupes it against store data.

  3. iOS

    A SKAN postback lands, and its conversion value gets decoded into a revenue event.

  4. Check

    A geo holdout asks the rude question: real lift, or just correlation?

  5. Act

    Budget and the next creative brief follow what truly came back.

Four steps, then round we go again

  1. Research

    First, we go looking for the money

    Before we suggest a thing, we poke around your account, your store page and your site. We want to know who’s already buying, which ideas have run out of steam and how hot the bidding is.

    • Your account, store page and site numbers
    • Ideas the market has tired of
    • Who’s bidding what in your category

  2. Create

    A whole sheet, never a lone sticker

    A batch is 20 to 80 finished pieces, from €363 each. That’s plenty to learn from, and nobody has to fall on their sword for one precious hero ad.

    • A mix of video, UGC and AI concepts
    • Anywhere from 20 to 80 ads at a time
    • Sized for the placements you pay for

  3. Buy

    Whoever briefed it also buys it

    The people who wrote the brief run the spend too, on Meta, Google, TikTok, Snapchat, Apple Ads, Moloco and ChatGPT Ads. There’s no wall to toss things over.

    • Meta, Google, TikTok, Snapchat and Apple Ads
    • Plus Moloco and ChatGPT Ads
    • You keep full access to the account

  4. Learn

    What came back picks what’s next

    We sit down with the SKAN and MMP numbers and let them choose. The next brief starts from evidence instead of whoever talks the loudest.

    • Spend and attribution open to you
    • Winners go back into the next brief
    • No black boxes, no hidden rebates

Seven extras you can stick on

  • TikTok Ads

    Ads that feel at home between the videos people came for, so your budget buys attention rather than a quick flick past.

  • Apple Ads

    Pop up right when someone searches the App Store for what you do.

  • Snapchat Ads

    Full-screen video for a younger crowd, made to feel at home rather than recycled.

  • ChatGPT Ads

    Get in front of buyers doing their homework in ChatGPT, long before they’d open a search engine.

  • App Store Optimization

    Make your store page work harder on the clicks you’ve already bought, before you buy any more.

  • CRM and retention

    Users cost money to win. This is how you hang on to them, so each euro keeps working after the install.

  • Answer Engine Optimization

    When someone asks ChatGPT or Perplexity for a recommendation, we work on getting your name into the answer, and we measure that the way we measure any channel.

About Cobrello

A dull ad stays dull at any budget

So growth starts as a creative question and only later turns into a media one. Nobody at Cobrello shares an office: we’re fully remote, spread around the globe, and we work with apps, games and ecommerce brands that are scaling quickly.

House rules

  • The ad goes first

    An ad either has legs or it doesn’t, so each engagement begins there. Buying and measurement come next, and they set the speed and the distance.

  • You talk to the doer

    Everyone here has run real budgets. Whoever talks to you on a call is the one actually changing the bids.

  • Nothing behind the curtain

    Spend, MMP data, attribution logic, lift tests: all of it’s open to you, along with the reasoning behind each call.

  • We write it down

    Our thinking, our test plans and what we concluded all get shared with you in writing, so you’re never left guessing why something happened.

Platforms and stack

Where the ads run, and where they get counted

Your MMP is the referee here. We buy on all 7 channels, it keeps score, and you and we read the very same scoreboard.

Paid social
MetaTikTokSnapchat
Search and app
GoogleApple Ads
Programmatic
Moloco
While people research
ChatGPT Ads
Measurement
AppsFlyerAdjustSKAN

Questions

Go on, ask

If yours isn’t here, the form’s just below.

So what does Cobrello actually do?

We run performance marketing for apps, games and ecommerce brands, and we take care of user acquisition from start to finish. That means making the creative, with AI video and UGC among it, buying the media on Meta, Google, TikTok, Snapchat, Apple Ads, Moloco and ChatGPT Ads, and then telling you what the spend brought back.

Who will I actually be dealing with?

People who do the work rather than account managers. Everybody here has had a live channel of their own to run, so whoever you’re talking to is also whoever’s making the changes. The spend, the attribution and the reasoning are all there for you to look at.

What do the ads cost?

A finished video ad starts from €363, and they come 20 to 80 at a time. That gives you enough variety to learn from, which beats pinning your hopes on one precious hero ad. The planner gives you an indicative figure for your batch size.

What’s the AI Creative Factory, in plain English?

Our in-house production line for AI creative. It starts with a strategist’s idea, AI turns that into video, and then a person cuts it, subtitles it and grades the colour. Each batch holds 20 to 80 finished ads, from €363 each.

Are you makers or media buyers?

We do both, and we keep them together on purpose. Video, UGC and AI ads turn up 20 to 80 at a time, from €363 an ad, and whoever’s buying on your account chooses the next batch by looking at how the last one did.

How do you handle tracking and attribution?

As a discipline in its own right. Your MMP, AppsFlyer or Adjust, gets set up and audited so the data can be trusted. SKAN conversion values get tied to the events most likely to mean iOS revenue. When attribution alone can’t settle something, we run an incrementality test. You and we look at one set of dashboards.

Which channels do you run?

Seven: Meta, Google, TikTok, Snapchat, Apple Ads, Moloco and ChatGPT Ads. Whoever briefs the creative also runs the channel, so nothing falls down the back of the sofa.

Are we the right size for you?

Probably, if you’re an ambitious, fast-scaling app, game or ecommerce brand with a product already in market and a budget behind it. Most of our conversations are with a CMO, a founder or a growth lead. Marketing for mobile apps, UA for mobile games and getting app store pages to convert are all part of the deal.

Say hello

Show us the account, we’ll bring an honest opinion

Tell us which account, what you’re aiming for and what’s in the way. We’ll come back with our first test idea and a price for it. Plain talk, for whoever has to answer for the number.

  • Batches of 20–80 ads
  • From €363 per finished ad
  • 7 channels, same crew
  • Full access to your account
Browse the playbooks first

Drop us a note

You’ll hear back within 1 business day, with a plain plan for growth and zero strings or spam.